Sales & Marketing Strategy

Sales and Marketing Plans can be developed in support of a Long-Range Plan, as a component of a Business Plan, or in the absence of these two strategies, as a stand-alone business tool.

Act2 Strategists approaches Sales and Marketing Planning with our participative planning philosophy to ensure your efforts result in a viable plan that your organization can sustain and your staff is eager to execute.

Sales and Marketing Plans are often created annually to support an entire organization’s efforts in going to market. They are also an effective component of launching a new product or service, opening a new facility and initiating a capital or fundraising campaign. In any case, the components of a Sales and Marketing Plan often include:

• Market Data
• Organizational Analysis
• Target Market
• Unique Selling Principle or Differentiator
• Marketing Strategies
• Sales Objectives
• Marketing Tactics
• Promotional Campaigns
• Financial Statements

To ensure that Act2 is a good fit for your project and your organization, we would gladly spend a few minutes discussing your needs. Just contact us to initiate a conversation about your sales and marketing planning efforts.