Organizational Communication

Communication plans are a critical management tool for ensuring a consistent approach in delivering key messages to targeted audiences. Those audiences may include employees, suppliers, prospective clients, customers, stakeholders, prospective investors, local communities, government, or any key constituency that can affect your organization.

Strategic Communication Programs are created to sustain a healthy internal climate, to generate new business, to support the launch of new initiatives, to address a crisis, and for many other reasons. The components of a Communication Program include:

• Communication Objectives
• Target Audience
• Assessment of the Current Situation
• Key Messages
• Tactical Plans and Media Rollouts
• Budget